At Alpha Hotel Group, the secret to our success is simple: we oversee actions that contribute to our company’s overall strength. We bring that same philosophy to our clients, and we will help you transform your hospitality business into a thriving and viable success story. Our company’s core values of commitment, excellence, integrity, and passion influence every aspect of our work within the hospitality industry. We truly believe this approach contributes to the success of our company and our clients. In addition, this business strategy continues to ensure exceptional guest satisfaction, amazing returns on investments, and a stellar reputation in the industry.
Alpha Hotel Group's vision is to be a legendary hotel company that enhances the asset values and exceeds the expectations of the key stakeholders while maximizing investment returns.
Alpha Hotel Group was formed in 2010 by industry veterans Anup Shah and Hita Shah, both of whom bring more than a combined 50 years of experience in hotel ownership and management. We are committed to exceeding your expectations and creating viable hospitality businesses. And because of this commitment, we have a team of talented professionals who ensure exceptional guest experiences by maintaining a reputation of excellence as a results-oriented hotel management agency.
Anup Shah, CEO and VP Business Development
Anup Shah is the CEO and founder of Alpha Hotel Group. He graduated with a degree in Business in 1983 and has extensive experience in managing a vast array of businesses – from retail, manufacturing to Hospitality and Real Estate. His involvement with Hospitality began in 1989 and has continued since.
Anup Shah has been involved in owning, operating and
Hita Shah, VP Operations
Hita started her career in hospitality as a Travel Consultant. She subsequently went on to become General Manager of various hotel properties, both limited and full service hotels, branded and independent. Hita has over 25 years in the hospitality industry, both in ownership and management of hotel properties.
Hita is currently the VP of Operations at Alpha Hotel Group. He
Debbie Norris, Regional Director of Sales and Marketing
As Regional Director of Sales and Marketing, Debbie Norris brings a wealth of hospitality experience to Alpha Hotels Worldwide and continually goes above and beyond to ensure success in achieving the revenue and market share goals in all properties under the Alpha portfolio. As a hospitality industry veteran for over 30 years, Debbie starte
Deep Shah, VP of Management & Sales
Deep Shah graduated from the University of Florida in 2016 with a degree in Business & Marketing. Deep is involved in various parts of the organization, from business development to management operations.